why?
At THE MISFITS, a digital marketing consultancy, we specialise in meticulously crafting campaigns that ignite engagement, fuel growth, and breed success for businesses within the GLOBAL wine industry.
We ensure that every brand's distinctive narrative and offerings cut through the digital cacophony, resonating with the right audience at precisely the right moment.
what
Digital Marketing
Targeted strategic advertising plans using proven principles developed over 10 years tailored to align with your brand objectives. We are all about maximising your exposure online.
Sites, shops & subscriptions
We build sophisticated sites and shops using the very best tools to create an immersive customer experience. Our niche is developing subscription offerings that align to your sales goals.
Social media management
We know how tedious and time consuming this can be. Our team can help with customised packages to suit your brand objectives. (*social media playbook *management & scheduling of posts *community management *unique, engaging copy *high-quality images *professional designs)
Content creation
From award winning writers, sommeliers, chefs, skilled photographers, videographers, exceptional stylists, daring graphic designers - we have a team hungry for creativity.
clients
It’s a proven fact that people buy what they know.
How well do your consumers know you?
who?
By leveraging our expertise and innovative strategies, we empower businesses to thrive in the digital landscape, fostering meaningful connections that drive sustainable growth.
COLLEEN NORKIE
MANAGING DIRECTOR
Colleen sees the whole picture. She is a respected marketing strategist with 20 year’s experience at the sharp end of the South African Wine industry, working with some of the leading brands in the country. She develops content, conceptualises and builds ideas into realities. She is a hands on project manager and digital marketing advisor. Her devotion is maximising brand impact.
ALEX BULL
DIGITAL STRATEGIST
As a veteran of top local lifestyle and international luxury consumer magazine brands, Alexandra has brought her wealth of audience-driven editorial expertise to the dynamic world of social media. She has managed one of South Africa’s leading retail group’s social media portfolios and as a digital all-rounder is adept at content production, audience building, engagement and paid advertising in the South African market.
LEIGH DESAI
CREATIVE DIRECTOR
Leigh is creatively led by her passion and intuition. She is a multi-disciplinary graphic designer and creative director who has over 17 years of experience as a Design Educator and Graphic designer in Visual communication design. She has a keen eye for the finer detail and has particular expertise in logo design, brand strategy and identity systems, digital, and print collateral. She co-founded the Mzanzi kids Educational App and Founder of Innativ Studio.